对我国陶瓷企业实施品牌战略的思考

本文从品牌战略的内涵与其功能意义入手,探讨了品牌在企业营销过程中的作用,分析了我国陶瓷企业在实施品牌战略中存在的问题,并在此基础上提出了陶瓷企业实现品牌战略的建议。     

Novel multi-objective resource allocation and activity scheduling for fourth party logistics

In order to reduce logistic costs, the scheduling of logistic tasks and resources for fourth party logistics (4PL) is studied. Current scheduling models only consider costs and finish times of each logistic resource or task. Not generally considered are the joint cost and time between two adjacent activities for a resource to process and two sequential activities of a task for two different resources to process are ignored. Therefore, a multi-objective scheduling model aiming at minimizing total operation costs, finishing time and tardiness of all logistic tasks in a 4PL is proposed. Not only are the joint cost and time of logistic activities between two adjacent activities and two sequential activities included but the constraints of resource time windows and due date of tasks are also considered. An improved nondominated sorting genetic algorithm (NSGA-II) is presented to solve the model. The validity of the proposed model and algorithm are verified by a corresponding case study.     

对投资子午胎产业热潮的思考

面对80亿元人民币投资我国子午胎产业的热潮，冷静解剖轮胎产业和市场，按照经济结构分析企业发展趋势，预测子午胎企业2003年市场需求和近几年发展总趋势。提出构筑子午胎企业竞争优势的战略大框架，建议组建国家级联合舰队，提升我国子午胎行业的国际竞争力，规避市场风险。     

企业核心竞争力关键要素——质量

介绍了如何体现产品质量及如何控制产品质量。     

多智能体入侵杂草算法

针对标准入侵杂草算法缺乏信息共享机制的缺陷,将多智能体系统融入标准入侵杂草算法,提出了一种新的多智能体入侵杂草算法.该算法通过多智能体系统中改进的邻域竞争合作算子实现个体间信息的交流,提高收敛速率;利用多智能体系统中的自学习算子增强算法求解精度.五个基准函数测试对比分析结果表明,多智能体入侵杂草算法的求解精度、收敛速度和稳定性优于标准入侵杂草算法、粒子群算法和差分进化算法.     

项目评价方法的比较与发展趋势

项目评价方法一类是对项目自身进行研究,分析项目的可行性;另一类是将项目看作企业的有机组成部分,从企业的核心能力及战略的角度来分析项目的可行性。目前,国内企业的项目评价主要是利用财务数据作为判断的标准,对项目竞争力则研究不足,对将项目投资与公司核心能力及公司战略结合起来进行分析重视的不够。认为随着我国市场经济的进一步深化,项目评价技术必须与公司核心能力及公司战略更紧密的结合在一起。     

Attractive and inhibitory pheromones produced in the bark beetle,Dendroctonus brevicomis,during host colonization: Regulation of inter- and intraspecific competition

Quantities of attractive (exo-brevicomin and frontalin) and inhibitory (trans-verbenol, verbenone, and ipsdienol) pheromones were monitored in both sexes ofDendroctonus brevicomis during their colonization of a ponderosa pine. Verbenone was found in males in the greatest amounts at the time of landing, and it declined more rapidly than the other pheromones in either sex. The amounts of frontalin andexo-brevicomin in males and females, respectively, increased after initial boring within the host but began to decline after mating. The quantity oftrans-verbenol in both sexes (females had significantly more) declined more gradually thanexo-brevicomin, frontalin, and verbenone. Ipsdienol was found only in males during the initial stages of attack when encountering the resin. It is suggested that along with a general decline in all pheromonal components, a sufficient change in the ratio of the attractive pheromones to an inhibitory pheromone,trans-verbenol, may play a role in termination of aggregation.trans-Verbenol may also function along with verbenone and ipsdienol in limiting the density of attack and thus intraspecific competition. These inhibitory pheromones also appear to cause several competing species of bark beetle to avoid landing in areas infested withD. brevicomis, even when their own pheromone is present.Coleoptera:Scolytidae. These studies were supported in part by the Rockefeller Foundation, USDA Forest Service, Regional research project W-110, SEA/ USDA, and the National Science Foundation and Environmental Protection Agency through a grant (NSF GB-34719/BMS 75-04223) to the University of California.     

强化质量意识 提高市场竞争力

介绍了企业在面临国际陶瓷市场竞争激烈的形势下，努力转变发展思路，拓宽市场，强化质量意识。根据市场变化，生产适销对路搞档优质陶瓷产品，增强产品的市场能力，提高了企业的经济效益。     

现代企业的发展趋势——大规模定制概述

随着市场和竞争环境的变化,大规模生产模式逐渐走向衰退,大规模定制成为现代企业的发展趋势。介绍了大规模定制的发展、内涵及其与其他生产模式的比较,概述了大规模定制的分类、成功实施大规模定制的制约因素,分析了实现大规模定制的策略和关键使能技术。     

入世后,景德镇陶瓷业面临的机遇、挑战以及对策

入世后,景德镇陶瓷业的发展取得了巨大的进步。但由于传统思想的约束,导向上的落后和管理的不适,使景德镇陶瓷业的发展始终不能和国际市场接轨。为了使景德镇陶瓷行业的发展在日益复杂的竞争中占有绝对优势,树立一个新的经济发展模式。本文从行业体制的改革、技术的创新、管理水平的提高、市场机制的完善等方面,提供了入世后在改善和增强景德镇陶瓷行业竞争力和促进行业不断发展的若干方面提出了一些可行性建议。